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Beech Brook, the 168-year old behavioral health agency headquartered in Pepper Pike, today unveiled a new logo and website, announced Tom Royer, president and CEO.

“I’m excited about this rebranding which I believe captures Beech Brook’s positive direction, energy and optimism for the future,” said Royer.

Among the elements in the new logo are a bridge representing Beech Brook’s work to help families overcome adversity; a sunrise to symbolize new beginnings; and the overall shape representing the people with whom we work, Royer explained. “The blue color was chosen to represent warmth, quality and trustworthiness…qualities which we believe define the way we do our work,” he added.

This look is also reflected in Beech Brook’s new website.

“Since closing our residential treatment program in 2016, Beech Brook has been focused on ‘moving upstream’ to tackle the root causes of the forces which prevent children from reaching their full potential,” Royer explained. “It’s never been harder for kids in our community to thrive, especially for the kids with whom Beech Brook works. Many are struggling with mental health issues, and far too many are living in extreme poverty with constant exposure to violence and trauma of every kind.”

That’s why we’re committed to intervening early in a child’s life when we can have the biggest impact on their future, he said.

Currently Beech Brook reaches more than 14,000 children and families in Northeast Ohio through more than 40 programs, nearly 100 school partnerships, a foster care network, and a Family Center which offers multiple classes and programs to educate and support parents.

Beech Brook’s plans include a move at some point from its 68-acre campus in Pepper Pike to a location more centrally located and accessible to more community-based staff and clients. The agency will continue to provide school-based mental health and support services for about 3,000 students throughout Northeast Ohio, including the Orange Schools. The date of the move is dependent on the sale of the property.

“At Beech Brook, we are deeply rooted in this community,” Royer said. “We’re proud of our long past but we’ve never stopped looking toward the future. Since our founding in 1852, Beech Brook has continually evolved to meet the greatest needs of our community’s most vulnerable children and families in every era. That’s one thing that will never change. That’s our Beech Brook promise.”

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